Coral by Sometimes Always
The identity builds upon 2 meanings of the word ‘coral’. The first and universal definition is marine coral, with its mix of bright and sandy colours and diverse nature. This is referenced in the branding through a large, flexible colour palette and a range of coral-like silhouettes that interact and clash with the type treatments. The second is the Portuguese translation of ‘coral’ to ‘choir’, representing an organised group of singers. Strict rules such as a rigid grid, justified typography and classical content hierarchies bring this reference to life.