fagerström focus on space and contrast with their sophisticated identity for Eva Marco Estudio
Interior design studio Eva Marco Estudio, based in Madrid, work across the private and public sectors, developing luxurious spaces driven by quality, aesthetic balance and comfort. Needing an identity to mirror their core sensibilities, they reached out to Madrid-based design agency fagerström; resulting in an ambient and sophisticated brand that revolves around an elegantly inverted ‘O.’
“Transformation is one of the main concepts of the brand,” fagerström tell us, looking to create an identity that plays with the concept of space and spatial experience. “On the other hand, one of the main characteristics of Eva Marco's work is that she gives great importance to art in her decoration projects,” they add, recalling her routine inclusion of lithographs or paintings. “Curiously, in Spanish, the word 'Marco' means frame,” fagerström add, “so it seemed appropriate to create a wordmark that incorporated these elements in a simple and iconic way.”
Keeping things clean while reflecting the delicate notion of space, the extended visuals of the identity are intentionally simple; with the studio opting for a blend of monochromatic and earthy colours to provide a layer of warmth. In line with these refined spatial conditions is the corresponding use of Pangram Pangram’s Eiko as the headline serif typeface. “It has a classic and elegant look,” fagerström explain, “but with some differentiating elements such as extremely sharp angles or the absence of serifs in some of its letters,” creating an interesting contrast between the prominent rounded counter of the ‘O’ mark.
Providing the typographic foundations for the identity, however, is the use of Displaay’s Reckless Neue and Commercial Type’s Atlas Grotesk as the brand’s supporting typefaces. Together, the two convey the brand’s values of “elegance and experience,” as well as “a clean and timeless style,” fagerström conclude, “which gives balance to the visual identity.”