Search — The Brand Identity

“There’s no rulebook, only what you dream up.” We explore the futuristic, tech-focused world of FAY

Interview

“There’s no rulebook, only what you dream up.” We explore the futuristic, tech-focused world of FAY

Letterform Variations explores the infinite possibilities of grid-based letterform construction

Store

Letterform Variations explores the infinite possibilities of grid-based letterform construction

The Edit: five projects including PORTO ROCHA’s timeless identity for the Sundance Film Festival

Project

The Edit: five projects including PORTO ROCHA’s timeless identity for the Sundance Film Festival

“Process brings progress and confidence!” How Haritos Constantinos cultivated his own practice

Interview

“Process brings progress and confidence!” How Haritos Constantinos cultivated his own practice

The Freelancers: Charlie Nash on fostering great client relationships and relocating to Sweden

Interview

The Freelancers: Charlie Nash on fostering great client relationships and relocating to Sweden

Joshua Breidenbach on 10 years of Rice Studios and how they’re setting their sights on the future

Interview

Joshua Breidenbach on 10 years of Rice Studios and how they’re setting their sights on the future

Process and patterns: Sylvan Hillebrand’s Constructive Waves combines the analogue and the digital

Project

Process and patterns: Sylvan Hillebrand’s Constructive Waves combines the analogue and the digital

“Resilience, curiosity, and power of action.” Phillip Kim on his visual style and designer mindset

Interview

“Resilience, curiosity, and power of action.” Phillip Kim on his visual style and designer mindset

Toben tie type, history and legacy together in Gowings’ colourful and playful identity system

Project

Toben tie type, history and legacy together in Gowings’ colourful and playful identity system

The emblem of Europe: discover the 150 designs that were rejected for the iconic European flag

Store

The emblem of Europe: discover the 150 designs that were rejected for the iconic European flag

How Smörgåsbord created a contemporary, multi-platform identity to unify the Ace creative family

Project

How Smörgåsbord created a contemporary, multi-platform identity to unify the Ace creative family

The Edit: five projects including Among Equals’ no-nonsense, tattooed identity system for Uncouth

Project

The Edit: five projects including Among Equals’ no-nonsense, tattooed identity system for Uncouth

Designing for data: FAY’s identity for Harmonic brings welcoming warmth to start-up technicality

Project

Designing for data: FAY’s identity for Harmonic brings welcoming warmth to start-up technicality

“I just love this endless exploration!” Tatiana Egoshina on why she thrives in the design world

Interview

“I just love this endless exploration!” Tatiana Egoshina on why she thrives in the design world

Fiasco Design’s Open Internship programme returns for 2023, setting the precedent for inclusivity

News

Fiasco Design’s Open Internship programme returns for 2023, setting the precedent for inclusivity

Discover more than 500 influential and innovative products in the 544-pages of The Design Book

Store

Discover more than 500 influential and innovative products in the 544-pages of The Design Book

Interview

Presented by Brandpad: how to systemise a brand, featuring Pentagram, How&How and Studio Blackburn

Resource

8 restaurant identities that put the fine in fine dining, featuring Saint Urbain, Dennis and more

Yung Studio bring bold bubbliness to the identity for AIGA SF’s Women in Leadership & Design

Project

Yung Studio bring bold bubbliness to the identity for AIGA SF’s Women in Leadership & Design

Andrea Reza creates a nostalgic, lucid and lovable identity for yum cha restaurant Easy House

Project

Andrea Reza creates a nostalgic, lucid and lovable identity for yum cha restaurant Easy House

Project

Company Policy and Human Relations Studio reimagine HoneyBook with a new mark and modular system

The Office of Gilbert Li’s identity system for Patel Brown Gallery is both poetic and practical

Project

The Office of Gilbert Li’s identity system for Patel Brown Gallery is both poetic and practical

Project

How to brand an island: Studio Oker’s identity for Flor & Fjære pulls from its 50-acre gardens

ShiftWalk’s playful-meets-structural identity for STUDY epitomises their architectural practice

Project

ShiftWalk’s playful-meets-structural identity for STUDY epitomises their architectural practice

Hybrid spotlight the possibilities of Mohawk’s Sustainable Collection with a story-driven campaign

Project

Hybrid spotlight the possibilities of Mohawk’s Sustainable Collection with a story-driven campaign

Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work

Interview

Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work

Parterre’s subdued identity for Max Manavi-Huber reflects the humanity and technicality in his work

Project

Parterre’s subdued identity for Max Manavi-Huber reflects the humanity and technicality in his work

Remote or in the studio, what’s better? We asked Alright Studio, B&B Studio and Happening Studio

Insight

Remote or in the studio, what’s better? We asked Alright Studio, B&B Studio and Happening Studio

Project

Globular and modular: Snøhetta’s generative identity for Recreate explores its innovative character

Designing at the client’s pace: Heydays’ warm rebrand of Huddly validates patient creative process

Project

Designing at the client’s pace: Heydays’ warm rebrand of Huddly validates patient creative process

Justified Studio’s identity for FIDO embraces its cultural context and necessary accessibility

Project

Justified Studio’s identity for FIDO embraces its cultural context and necessary accessibility

Interview

Rozi Zhu on creative and client needs, coding and the distinction between artist and designer

Project

Lukas Diemling’s textural identity for Zion Wine is designed without ‘traditional’ brand components

Find fulfilment at work with The Career Workbook from celebrated publisher The School of Life

Store

Find fulfilment at work with The Career Workbook from celebrated publisher The School of Life

Embracing sustainability: Human Resources’ precise packaging for EO reflects their innovative vision

Project

Embracing sustainability: Human Resources’ precise packaging for EO reflects their innovative vision

ShiftWalk amplify Jason Bailey Studio’s photographic works with a grid-based identity and website

Project

ShiftWalk amplify Jason Bailey Studio’s photographic works with a grid-based identity and website

How to disrupt the traditional digital consulting model, with Michele Verze’s branding for FORMM

Project

How to disrupt the traditional digital consulting model, with Michele Verze’s branding for FORMM

Fellow Inc. develop a warm, classical identity for the renovated flats in the St. Louis County Jail

Project

Fellow Inc. develop a warm, classical identity for the renovated flats in the St. Louis County Jail

Interview

Jacqueline Lane on Whitman Emorson’s strategy-led approach and their desire to create clever work

How should designers and studios approach their own marketing? We spoke to Socio and Company Policy

Insight

How should designers and studios approach their own marketing? We spoke to Socio and Company Policy