LEÓN ROMERO’s identity for Bajet Giramé explores the spatial and mindful expression of their work
LEÓN ROMERO’s identity for Bajet Giramé exemplifies both the architecture office’s personality and purpose, as well as a clear record of their craft. Leading the charge of the Barcelona-based partnership between the visual communication studio and Bajet Giramé is the prominence of a ‘bg’ monogram throughout printed and digital materials, providing both a refreshing, bold character to brand spaces whilst alluding to their previous identity.
“The client already had a previous identity based on the use of Ano Black,” Co-founders of LEÓN ROMERO Jorge León and Mikel Romero tell us, articulating the use of the sans serif, which was initially crafted for Another Man magazine. “They really liked how this typeface works (especially on its ‘bg’ monogram),” León and Romero continue, “but they didn’t feel comfortable using it on small sizes,” instead opting to use the typeface within the monogram and as a graphic device for codifying their projects. “In order to counteract Ano’s personality we decided to use Suisse Works,” the duo explain, “we found its balance and classic structure were simply perfect for adding a bit of Mediterranean spirit,” capturing a tone that communicates the studio’s values and practical nature.
Removed from the overly-technical tropes or fanciful type found in the architecture industry, Bajet Giramé’s identity is aesthetically and practically founded on a spatial, mindful expression of creative context, craftsmanship and value in the earnest act of making – as mirrored by the serene, off-white and black colour palette, denoting the calm and uncomplicated approach to their work. “In addition,” León and Romero conclude, “this minimalist colour palette helped to enhance the amazing photography and renders of their architectural projects.”