The Brand Identity

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Every day, our inbox overflows with interesting and inspiring projects from all over the world. To make sure more of them receive the attention they deserve, we have THE INBOX, a collection of five of the best projects, every week. If you are interested in sending us your work, download our submission guidelines by clicking here.

Sydney-based design agency Universal Favourite created the new brand identity and website for Good Pair Days, a direct-to-consumer monthly wine service that relaunched in Australia in June 2019. Their work included all aspects of the brand from visual to verbal – including OOH and social ad campaigns.

The Tej Kohli Foundation has been rebranded by Fellow, the London-based studio of Anthony Chapman and Paul Crump. They restructured the foundation’s brand to better reflect its innovation in the tech industry, moving it away from typical charity tropes.

French Market is a family-owned café and boutique grocery store located near Kansas City, Missouri. They offer homemade soups, salads, desserts, cheese, bread, crêpes, sandwiches and more. Designer Rachael Gibilterra rebranded the marché to appeal to a broader audience, with the effortless style of old European cafés in mind.

Plastique Famille (PF) is a platform for creating, developing and launching ideas. Its identity, by Mexican designer Saúl Osuna, captures the platform’s essence as a place where simplicity, nature, technology and art collide.

Event Cinemas offer an escape from the ‘real world’ through a variety of experiences including the multi-sensory 4DX and luxurious Gold Class. Landor Australia designed its identity to work flexibly across their 68 locations and appeal to the broad audience the range of films naturally attract.

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