Lukas Diemling's identity for FIMI captures the industrial and technical nature of a locksmiths work
FIMI is an independent mechatronics and locksmith practice in Austria. The four-letter moniker is derived from the name of founder Fink Michael, a Krumbach resident who operates solo, enabling him to respond to clients flexibly, quickly and reliably.
In creating the company’s visual identity, Graz-based designer Lukas Diemling came up with FIMI as a more memorable replacement for Fink, which is an omnipresent Austrian name. The branding itself is designed to replicate the characteristics of mechatronic and locksmith work: simple, robust, bold and timeless, “but with just the right amount of emotion and zeitgeist”, adds Diemling.
The industrial nature of the business is represented by Jim Parkinson’s condensed sans serif Balboa, whereas the contrasting IBM Plex Mono provides a technical touch. The four letterforms of the FIMI wordmark were drawn entirely from scratch to possess an extra bold and condensed character, giving the brand a highly-impactful presence across business cards and posters alike.