Search — The Brand Identity

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Project

Futurism and femininity: Studio Sly combine earthy tones with digital dynamism in Futuring’s brand

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7 identities for fresh and future-forward clothing brands, featuring Moodley, Too Gallus and Decade

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“It’s about creating something genuine, respectful and caring.” Gemma Mahoney on her brand for Rise

Letterform Variations explores the infinite possibilities of grid-based letterform construction

Store

Letterform Variations explores the infinite possibilities of grid-based letterform construction

How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

Interview

How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

I M Internazionale Milano, Magazines and Munich: we have a quick catch-up with Bureau Borsche

Interview

I M Internazionale Milano, Magazines and Munich: we have a quick catch-up with Bureau Borsche

Plants and purity: Cae Collective’s tidy identity for Pueyor expertly combines multiple languages

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Plants and purity: Cae Collective’s tidy identity for Pueyor expertly combines multiple languages

Rees Morgan showcases the works of photographer Gloria Wong with a beautiful identity and website

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Rees Morgan showcases the works of photographer Gloria Wong with a beautiful identity and website

How Smörgåsbord created a contemporary, multi-platform identity to unify the Ace creative family

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How Smörgåsbord created a contemporary, multi-platform identity to unify the Ace creative family

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Sons & Daughters ID celebrate binary coding in their systematic identity for software company Inion

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Serviceplan Innovation and Workbyworks’ compelling WASTECARE brand challenges the textile industry

Alex Hunting Studio’s identity for Wool captures the curation of Asia’s leading furniture store

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Alex Hunting Studio’s identity for Wool captures the curation of Asia’s leading furniture store

Mirage’s identity for Mimacom typifies the software company’s balance of community and computing

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Mirage’s identity for Mimacom typifies the software company’s balance of community and computing

The ongoing journey of German foundry TypeMates, with Lisa Fischbach, Nils Thomsen and Jakob Runge

Interview

The ongoing journey of German foundry TypeMates, with Lisa Fischbach, Nils Thomsen and Jakob Runge

An eye for colour: Graphical House express the creative offerings of the Bernat Klein Foundation

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An eye for colour: Graphical House express the creative offerings of the Bernat Klein Foundation

Bielke&Yang welcome the material tactility on show at Norwegian Presence for its 2023 exhibition

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Bielke&Yang welcome the material tactility on show at Norwegian Presence for its 2023 exhibition

Yung Studio bring bold bubbliness to the identity for AIGA SF’s Women in Leadership & Design

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Yung Studio bring bold bubbliness to the identity for AIGA SF’s Women in Leadership & Design

The Edit: five projects including Sthuthi Ramesh’s modular identity for the South Asia Gallery

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The Edit: five projects including Sthuthi Ramesh’s modular identity for the South Asia Gallery

Branding a high-end law firm: Fable&Co devise a calm, clear and contrasting identity for Setia

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Branding a high-end law firm: Fable&Co devise a calm, clear and contrasting identity for Setia

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Company Policy and Human Relations Studio reimagine HoneyBook with a new mark and modular system

Decimal’s Gabrielle Harlid on becoming a partner and their international, collaborative approach

Interview

Decimal’s Gabrielle Harlid on becoming a partner and their international, collaborative approach

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How to brand an island: Studio Oker’s identity for Flor & Fjære pulls from its 50-acre gardens

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7 identities for coffee brands and cafés, featuring B&B Studio, Gesture Systems, Alter and more

Without create a delightfully transparent identity system for B2B roastery Social Impact Coffee

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Without create a delightfully transparent identity system for B2B roastery Social Impact Coffee

Experimental type: TYPEONE’s Sixth Issue showcases typography at its weirdest and wildest best

Store

Experimental type: TYPEONE’s Sixth Issue showcases typography at its weirdest and wildest best

Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work

Interview

Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work

Remote or in the studio, what’s better? We asked Alright Studio, B&B Studio and Happening Studio

Insight

Remote or in the studio, what’s better? We asked Alright Studio, B&B Studio and Happening Studio

Resource

6 cultural, creative and charming identities for museums, featuring North, Base Design and more

The Edit: five projects including PORTO ROCHA’s youthful identity for Korean shopping app Zigzag

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The Edit: five projects including PORTO ROCHA’s youthful identity for Korean shopping app Zigzag

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Bao buns and brand strategy: how How&How created Yum Bun’s undeniably joyous identity system

Interview

Presented by Brandpad: how to handover an identity system to your client in the digital world

TYPEONE Magazine’s 5th issue explores the intricate connection between branding and typography

Store

TYPEONE Magazine’s 5th issue explores the intricate connection between branding and typography

How to disrupt the traditional digital consulting model, with Michele Verze’s branding for FORMM

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How to disrupt the traditional digital consulting model, with Michele Verze’s branding for FORMM

Fellow Inc. develop a warm, classical identity for the renovated flats in the St. Louis County Jail

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Fellow Inc. develop a warm, classical identity for the renovated flats in the St. Louis County Jail

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Licensing or custom creation: why OKTO used only bespoke typefaces for Overtone Studios’ identity

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Klutch Studio’s fluid identity for AFK shows how a system can functionally flex across a brand

Having fun with type and colour: Jesús López’s identity for Mentados is as bubbly as its kombucha

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Having fun with type and colour: Jesús López’s identity for Mentados is as bubbly as its kombucha

Is pitching good or bad for the design industry? We hear the thoughts of Base Design and Nihilo

Insight

Is pitching good or bad for the design industry? We hear the thoughts of Base Design and Nihilo

Wedge bring playfulness and charm to Ami Ami whilst shifting low-qual perceptions of boxed wine

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Wedge bring playfulness and charm to Ami Ami whilst shifting low-qual perceptions of boxed wine

The Freelancers: Yumin Hwang on adapting to new studios, new fields and new ways to work freelance

Interview

The Freelancers: Yumin Hwang on adapting to new studios, new fields and new ways to work freelance