Takes two to tango: Ania et Lucie and Commerce-UI craft a dashing brand and website for Nour Hammour

Since its launch as a boutique in 2013, Nour Hammour has established itself as a tastemaker in the fashion industry, creating thoughtfully tailored outerwear. Chosen by celebrities and known for their dedication to craftsmanship, the label has grown considerably over the past years. Aiming to build on this momentum, the brand collaborated with creative studio Ania et Lucie and e-commerce agency Commerce-UI to create its identity and website.

A deep collaboration between the two studios resulted in a rich, elegant brand experience. Designed by Ania et Lucie, the bespoke logomark is an intricate representation of the Nour Hammour initials, inspired by the form of chain links and garment clasps. “We love metal etchings, which was the inspiration behind adding the detailed serif feet to the ‘N.’ It also paired nicely with the detailing of the logotype,” notes Creative Director Ania Nowak. The luxuriousness at the heart of the label is reflected in the way the symbol is interpreted across touchpoints, like the white-on-white embossing on a hangtag. The wordmark, set in Grilli Type’s GT Ultra, strikes a fine balance between heritage and modernity. “It was the perfect combination of being refined and a little strange as it dances between the worlds of sans and serifs,” explains Creative Director Lucie Gris.

The studio also designed the website, and worked in lockstep with Commerce-UI, who focused on the development. With an aim to make the shopping experience more immersive, the team at Commerce-UI focused on micro-interactions and fine details across the website. “I believe attention to detail and a sense of perfectionism is a universal thing. We happen to be craftsmen of the digital world, so this is reflected in digital brand moments as users interact with the website,” shares Marcin Nogal, Co-founder of Commerce-UI. “These might be subtle, but luxury customers feel it subconsciously,” he adds.

The level of precision of the output speaks to the calibre of the two teams, both of whom are “quite particular and detail-oriented.” “We have seamless communication and shared expectations of what makes a successful project, which is key to a great collaboration,” says Gris. “Between our teams, there was a great deal of collaboration for the UI/UX. We questioned ourselves, shared references, made suggestions, and explored new ideas together. Each project is an opportunity to try something different, and it’s exciting to collaborate with a team that’s open to challenges.”

Nogal agrees. “What we really love about working with Ania and Lucie is this balance between artistic exploration and functional design. Within one meeting we can go from discussing the creative direction, typography, layouts, and editorial rhythm, to the design systems, accessibility, and customer journeys,” he remembers, adding, “the moment when the line between design and development blurs, you know you’re in a good process!”

Ania et Lucie

Commerce-UI

Nour Hammour