Brandpad go beyond guidelines with the introduction of Brand Activation Management for bigger brands
Following its launch in 2018, Brandpad’s interactive brand guideline solution has been utilised by more than 3,500 companies and studios. However, the time has come to move to the next level and cater for brands of all shapes and sizes. The solution? Brandpad have collaborated with fellow Norwegian company and brand activation management tool Papirfly to integrate a host of new features capable of fulfilling all of a brand’s wants and needs.
Despite offering a cloud-based interactive tool that has arguably marked the death of the PDF guideline, Brandpad have, through years of data and insights, recognised the limitations of their own category of digital brand guidelines, noting how complex, fast-paced, larger companies often face a challenge fulfilling all of their asset management-related needs through the platform post-delivery. The solution for such issues, however, comes in the form of brand activation management (or BAM for short), a post-brand-design suite that helps big brands efficiently use their identity – be it for automating marketing materials, true asset management and tracking, collaborative workflows, templates-to-print, video editing solutions, deployment to advertising networks, and so on.
In order to host these features within their existing offering, Brandpad have collaborated with internationally renowned BAM tool Papirfly; leading to the seamless integration of a series of key features that better favour the needs of larger brands and businesses.
“This is the natural step forward,” Founder & CEO Espen Getz Harstad tells us, “giving designers the option of setting up their bigger clients with even more impactful tools,” he adds, ensuring consistency and efficiency across every and all projects, no matter the complexity. “Up until now, Brandpad has mainly focused on what happens in the earlier stages of a brand,” Getz Harstad explains, with the service focusing primarily on brand guidelines. “This will still continue,” he notes, “but for bigger brands, tools for activation give designers the possibility to better control what happens in the implementation and growth phase as well,” providing a platform for their users that not only suits large-scale projects but also lays a solid foundation for an identity’s growth once handed over to another agency or in-house team.
Available through Brandpad’s ‘Bespoke’ pricing plan, the collaboration with Papirfly will manifest as a convenient plug-in to the online software that can be tailored uniquely to one’s membership. From here, Brandpad can be used as usual, however, with optimal scale, complexity and management. “With proper tools for implementation and activation,” Getz Harstad continues, “designers’ concepts and overall ambitions can be even more strong, clear and consistent,” combining Brandpad’s slick simplicity and interactivity with the 25 years of expertise under Papirfly’s belt; having offered BAM services since 1998 to the likes of IBM, BMW, Pfizer, Unilever, SAP, Vodafone, and many more.
Looking ahead, Getz Harstad reflects on Brandpad’s journey and the success this collaboration marks. “While an updated visual identity guideline will always be the beating heart of a brand, it’s simply not enough for bigger organisations anymore,” he remarks, “as a brand itself grows more complex, the workflows around it need to become less complex for it to be successful,” Getz Harstad notes, concluding, “of course, this is the kind of challenge we like at Brandpad.”