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Harry BennettBrandpad’s Bespoke plan is the ultimate, custom host for your brands, clients and their guidelines
Taking their free access and standard options to new heights, Brandpad’s Bespoke plan takes the best of the interactive brand guidelines platform’s multi-faceted offering and expands it into a completely flexible, tailored-for-you structure. Resulting in a comprehensive custom setup, as used by the likes of Nissan, or a scalable system for agencies to host as many of their brands in a consistent and reliable place – as favoured by San Francisco’s Character. Either way, there is no doubt that Bespoke plan users are getting the best out of Brandpad’s cloud-based services.
“I think as digital guidelines have become more and more the standardised way for studios to deliver brands,” Founder Espen Getz Harstad tells us, “more of them are looking for custom-looking, custom-working, ‘proprietary’ solutions,” commenting on the ever-increasing popularity of the Bespoke plan over their standard offering – unleashing the full capability of their services, benefiting both studios and their clientele. “It helps our clients differentiate in the market,” he continues, with agencies often finding Brandpad’s bespoke, tailored setup to be a more flexible and professional product than something produced in-house, noting the shared beneficial nature of opting for their services.
“There’s nothing wrong with using the self-service part of Brandpad – most people do,” Getz Harstad explains “but for studios who want to own their business model, Bespoke can provide a ‘studio-branded’ solution,” allowing them to imbue a creative and professional value that was, until relatively recently, incredibly hard to capture efficiently and affordably. “You can build stronger client partnerships, build natural lock-ins and retainers,” he adds, “and, of course, price for value”
“When designing Brandpad, we always had in mind that it one day should be possible to remove Brandpad's identity in favour of the brands using the platform, Creative Director Nicklas Haslestad adds. “Nowadays, design studios are trying to create their own solutions for delivering digital brand guidelines for their clients, but rarely have the time to do so,” he continues, “it's a time-consuming process. Trust us. Now, however, a studio can get its own system, with its own identity. That's pretty cool.”
It seems no surprise that Brandpad’s bespoke services have become ever more popular, having already serviced renowned brands such as Facebook, Cartier and Lego, as well as studios Pentagram, Bruce Mau, Scandinavian Design Group and Interbrand – to name just a few. It’s evident, however, that even on smaller scales, be it client or agency-related, Brandpad’s tailor-made, 100% white-label solution grants creativity, comprehensiveness and freedom at every level. Such liberations include the wide-ranging flexibility on how the brand guidelines system looks and works at a micro level, such as its URLs and domains, to a macro scale, such as its aesthetic and functionality.
Furthermore, Brandpad’s Bespoke plan comes fitted with brand analytics – allowing clients and studios to see their brand’s live usages – custom templates, permission-controlled partner accounts that allow its users to invite collaborators at no extra cost, additional collaborative tools and, handily, digitisation services of existing guidelines. A feature only offered through their Bespoke plan, Brandpad’s digitisation services see them personally revitalise static PDF guidelines into an easily distributed, digitally optimised system.
This is the case for brands and end-users as well. “We see more and more brands using Bespoke as well. “It’s about employee branding and efficiency, getting something that is obviously 100% made for you,” Getz Harstad remarks, “to solve your exact challenges,” simply put, supplying service beyond what you’d expect – bringing good business and great brands together.
At the end of the day, Brandpad, its services and the Bespoke plan are only limited by the imagination and scope of client or agency needs. “Custom features are completely doable on Bespoke,” Getz Harstad concludes, “that’s is why it’s named Bespoke,” after all. Suggesting the ability to match your given needs – including custom integrations, BAM features, design-to-print deployment and approval flows, as well as those mentioned above – all of which can be developed specifically around and for the studio or brand in need.
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