Vanderbrand represent Langara Construction’s reputation with a geometry-driven identity system
Mississauga-based building practice Langara Construction specialises in design-and-architecture-driven residential builds, working with globally renowned interior designers, developers, landscapers and architects. Seeking to unearth and exemplify the distinctive character of place, space and property. In need of an identity to match their growing reputation, Langara Construction turned to Torontonian design studio Vanderbrand to work comprehensively across their digital and physical spaces.
Finding inspiration in the framework of internal building structures, Vanderbrand crafted a logomark that is innately architectural; combining and contrasting shapes to result in a striking tension of geometric graphic forms, as well as straightforward representation of their leading initial. This stoic symbol is counterbalanced with Vanderbrand’s juxtaposing typographic choices; with the studio opting for Fatype’s Beausite Classic as the primary typeface. As an elegant and lightweight sans serif, it effortlessly contrasts the heavier feel of the logomark whilst creating harmony between the two.
Secondary and supporting to Beausite Classic is Blaze Type’s Surt, which is utilised across the identity for its pragmatic power and graphic dexterity. Furthermore, Vanderbrand elected to harness photography and colour to highlight the sincerity and presence of the company, selecting a monochromatic palette with a feature forest green highlight to keep their applications elementary, yet ultimately, still arresting and composed.