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Julia Miceli Pitta’s energetic identity demonstrates the flexibility of Remy Architects’ practice


Julia Miceli Pitta’s energetic identity demonstrates the flexibility of Remy Architects’ practice
Julia Miceli Pitta’s energetic identity demonstrates the flexibility of Remy Architects’ practice
Julia Miceli Pitta’s energetic identity demonstrates the flexibility of Remy Architects’ practice
Julia Miceli Pitta’s energetic identity demonstrates the flexibility of Remy Architects’ practice
Julia Miceli Pitta’s energetic identity demonstrates the flexibility of Remy Architects’ practice
Julia Miceli Pitta’s energetic identity demonstrates the flexibility of Remy Architects’ practice
Julia Miceli Pitta’s energetic identity demonstrates the flexibility of Remy Architects’ practice
Julia Miceli Pitta’s energetic identity demonstrates the flexibility of Remy Architects’ practice
Julia Miceli Pitta’s energetic identity demonstrates the flexibility of Remy Architects’ practice

After working as part of Rafael Viñoly's New York studio, architect Andrés Remy pursued the creation of his own practice – Remy Architects – seeking to further investigate and develop innovative and unique creative projects. In need of an identity to reflect this attitude, Remy reached out to Buenos Aires and London-based graphic designer Julia Miceli Pitta to develop as much; resulting in a striking, fun and functional exploration of type, space and systems.

“Remy Architects is an award-winning studio where research is the most important element of their work methodology,” Pitta tells us, “the atelier not only seeks to understand the client's needs but also the space-time-location that each project proposes,” she adds, seeking to typographically conceptualise this notion. “The flexibility with which they create each project allows them to be chameleon architects,” Pitta explains, noting the modular and variable logo system she developed to demonstrate the flexibility of the studio’s practice – championing Titling Gothic Regular as the primary typeface. “They don't try to impose their style when a project comes up,” she adds, “they are constantly changing, moving, growing within the given space.”

Laying the groundwork for the identity is its tranquil colour palette, the hues of which delicately contrast and poetically tame the energetic typographic output of the brand. “After a lot of investigation, meetings, zoom calls, and spending time in their studio,” Pitta recalls, “I discovered that all their projects have one thing in common: nature,” from the necessity for natural light in each room to the regular inclusion of green spaces and foliage in each project. “Because of this,” Pitta concludes, “we decided that green, yellow and grey are the primary colour palette,” bringing together the identity in a contrary flourish of chromatic serenity and spirited typographic flair.

Graphic Design

Julia Miceli Pitta

Typeface

Titling Gothic by David Berlow
Helvetica Neue by Max Miedinger and Edouard Hoffmann

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