KIOSK STUDIO opt for aesthetic unity in their chromatic identity for Danish furniture brand Ca’lyah
Copenhagen-based furniture brand Ca’lyah, known for their combination of international artistry and homegrown Nordic style, have collaborated with fellow Danish creative agency KIOSK STUDIO in crafting their refined identity. Calling upon slick, serene and Swiss-like typographic composition to convey Ca’lyah’s core principles and direct the emphasis onto the products themselves.
Compositionally stark, Ca’lyah’s minimal design approach notably draws one’s interest towards their inclusion of lines and patterns – utilising a theme of unity through single and united dot arrangements in reference to their association with tolerance and openness. This sense of transparency, similarly evident in the cultural dialogues created within Ca’lyah’s products, is also bolstered by the elementary use of typography, opting for Günter Gerhard Lange’s 1969 AG Book. “We wanted a modernist typeface with a lot of different weights,” Co-founder Emil Wilumsen tells us. “As we knew that the future of the identity could potentially go in a lot of directions,” he adds, noting the need for many micro-identities across Ca’lyah’s product line.
Another critical factor in the identity that further adds to the brand’s micro variability is the sensitive colour palette – with a neutral yellow acting as the primary hero colour of the identity. “We wanted the web to be more like paper without directly creating simulacra,” Wilumsen explains, inspired by the colour of paper when hit by the southern sun. “Meanwhile, every edition does have its own colour as well,” he remarks, finding inspiration in the context of Ca’lyah’s artisanal partners, using their ‘Versus’ series as a prime example of such. “We went with a more white tinted background to show off the designer Margrethe Oddegaards’ selection of colours in the best possible way,” Wilumsen concludes, “as her focus was on the colours and the silk and wool of the woven tapestries.”