The Edit: five projects including g31’s versatile brand for bunker-turned-culture spot Bilker Bunker

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.

Düsseldorf-based creative agency g31 crafted an identity for the Bilker Bunker, a WWII bunker that has been transformed into a dynamic arts and culture venue. Led by an eclectic array of bold and personality-driven typefaces, the project captures the essence of the bunker’s architecture and function with a visually striking modular system. A variable logo system represents the cultural institution’s multi-perspective approach, while a clean grid structure enables a wide range of layout options. The design system plays with a range of colours and typography, which can be dialled up or down depending on the purpose of the assets being crafted – for example, it uses a restricted palette of colours for corporate media, while allowing for maximum creativity and expressiveness in operational communication. A custom signage system adds a unique identity to the location itself, and the newly developed website serves as an engaging and interactive platform to showcase the vibrant art and cultural experiences offered at the bunker.

The final appearance of a branding project is, in many commercial contexts, impeccable, refined, and flawless – down to the smallest detail. With her speculative project Another Seltzer, Australian designer Sophie Tyrrell confidently rebels against perfection while honouring and celebrating the smudged and ink-stained era of print. Bold, bleeding black type is juxtaposed against a vibrant singularly-coloured label, paying homage to the gritty aesthetics of low-budget art and music fly-posters from subculture and counterculture movements like punk, rave, and queer scenes of the ’80s and ’90s. With the wordmark proudly displayed in a stretched version of Arial, the project also serves as a heartfelt tribute to the widely recognised (and adored) system typeface.

Working with Barcelona, Milan and New York-based studio Republic of People, Italian freelance creative Fabrizio Morra provides the creative direction for Barnas –  an innovative brand specialising in organic salsa brava. Renowned for its youthful and vibrant image and delectable salsa, the illustration treatment captures the essence of the sauce as part of a dynamic and vivacious visual language. To further enhance the product’s allure, Morra opted for a cobalt blue label for the sauce bottle, perfectly complementing the vibrant orange-red hue of the salsa itself. A harmonious trifecta of typefaces effectively conveys the company’s distinctive personality. The display typeface used for the ‘Salsa Brava’ wordmark – that looks like it’s been ‘taped’ together – resonates with the brand’s organic and authentic feel. Cursive fonts add a touch of elegance, while a soft and rounded old-style serif font imparts a comforting warmth.

Stephan Keizer and Jorn Jilesen, based in Utrecht, The Netherlands, designed the identity for rave collective Washok. The duo, known as motion identity studio Jilesen—Keizer, crafted a brand for Washok (whose name means ‘laundry room’ in Dutch) that captures the essence of the underground scene and pays tribute to its humble beginnings as a laundromat. Utilising a tool developed in-house, the team created the brand’s key asset – a stylised abstraction of a washing machine drum and a vinyl record. The identity revolves around circulating intricate patterns, swimming in the powerful force of centrifugal motion. To emphasise the striking contrast of the monochromatic identity, posters are printed with white ink on 300g black Plike paper using a state-of-the-art flatbed LED UV printer.

For 40 years, Purlom has perfected their approach to curing meats and charcuterie – the perfect snack for nibbles around a table, accompanied with wine and sparkling conversation. As multidisciplinary strategic studio Onmi Design summarises, “everything good happens around a table.” This concept guided their rebranding of the business. With a nod to Purlom’s history, the Murcia-based team aimed to create a brand that captures the values and nostalgia associated with their products – from Ibérico chorizo to Serrano ham and bacon, evoking the emotions that arise when gathering around a table. The use of pixelated illustrations adds a touch of early 2000s nostalgia, while expressive typography and colours make it a standout player in a traditionally classic sector.