The Edit: five projects including Universal Favourite’s typographic identity for Future Super

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.

In a country where the influence of fossil fuel money is everywhere, an increasing number of Australians are feeling helpless and hungry for change. With their no-apologies approach to putting the planet first, superannuation company Future Super invests for sustainability, for responsibility, and for impact. Along with the creative team at Future Super, Sydney-based studio Universal Favourite built a rebrand that shines a light on the ways Australians can harness the power of superannuation to make a meaningful difference. With an almost-entirely type-based design system, the identity champions communication with a clear tone of voice – delivered via the matter-of-fact and robust Monument Grotesk as the core typeface. The bold and confident sans serif DIA features as the motion and interaction-driven logo – a flexible mark that brings playful consistency to the design system.

Multinational design studio Classmate have joined forces with Wunderluch Winery to create the label design for their vegan-friendly wine. From the Hungarian Villány wine fields, Irgum Burgum is a deep ruby-coloured Merlot with a garnet nuance, with an aroma packed with redcurrant, damson and sour cherry. Reflecting this cacophony of flavours is a typographic design which sees Monotype’s display serif Windsor (Elongated Regular) presented in a berry-red foil, complemented by a soft pink backdrop. The handwritten forms of BlueSign, in a gold finish, provide an elegant and contemporary touch. 

Derived from the psychological term ‘flow state,’ spatial lighting company Flou is on a mission to help people achieve a focused, immersed and pleasant state of mind through spatial lighting. Working with founder Laura Arroyo, designer Jesús López sought to express the powerful and atmospheric use of Flou’s light with an identity that alludes to the many ways lighting can manifest. Black as the main colour provides a background of darkness against which flecks of vibrant holographic foil are illuminated. 

Originally two separate companies, Lainer and Turkus were merged into one brand to form Turkus+Lainer. A Polish manufacturer of industrial flooring systems, the company invited Warsaw-based studio Redkroft to create a unifying identity that not only maintains the spirit of both companies, but also conveys a degree of business success. Utilising the image of the technician and specialist, the slick identity subverts the traditional conservative image of the industry, instead leading with a technological and future-focused grandeur. The typography and colour scheme – clean sans serif typography paired with a neutral, monochromatic palette – communicate the professional and contemporary character of the new brand and contribute to a look that will remain timeless moving forward.

Focusing on women’s health, Emma is a brand that provides natural and effective products that prioritise wellbeing. Made by women, for women, the Barcelona-based company creates supplements designed to aid relaxation, energy and sexual health – aiming to champion self-care and improve the confidence of its customers. Taking inspiration from the concept, designer Andrés Higueros devised a graphic system that communicates the brand’s goals in a clear and approachable way. Higueros utilises colour as a differentiating element; taking shape on the packaging through soft hues that are tailored to each of the individual products whilst colour blocking highlights key information. Dinamo’s Monument Grotesk pairs with Optima Roman to round out the feminine-focused identity.