The Edit: five new projects including Vocus by FutureBrand
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Vocus is an international technology business whose ambitious growth strategy meant there was a critical need to recharge the brand, ready for transformation. FutureBrand partnered with them to develop a brand platform that captures both the brilliance of their people and network, and the simplicity that allows them to stand out in an industry where complexity abounds. The design solution is more than skin deep, with every element of the reimagined identity imbued with purpose and meaning. The logo communicates Vocus’ journey from a voice-to-fibre specialist, with the letter ‘O’ representing a cross-section of a fibre optic cable. The same cables inspired the vibrant colour palette, which comes to life through a visual system that expresses the brilliance of Vocus’ network and the simplicity of their customer experience. The new brand gives Vocus the licence to be the industry’s bold, disruptive player today, tomorrow and beyond.
Restaurant Tatort Essen is a journey into the creative mind of French chef Jean-Edouard Mathis. His dishes combine sophisticated flavours and techniques from his homeland with traditional cuisine from the Essen, Germany-based restaurant’s surrounding area. The menu is funky, experimental and served in a relaxed environment, defying the serious tone often associated with fine dining. Dortmund-based studio A.D.B. developed Tatort Essen’s identity to match their unique approach and free-thinking spirit. The result is a bold graphic system that combines Out of Dark’s sharp serif Gza with an eccentric palette of hand-drawn glyphs and vibrant colours.
OAK’S LAB is a San Francisco-based creative ecosystem specialising in building businesses, architecting software and educating the future leaders of tech. They support tech startups on their journey from concept to fully-functioning business. The design of the company’s visual identity was led by Prague-based graphic designer Filip Kominik. His solution includes the ‘O’ of OAK’S LAB in a three-dot system to intuitively represent the three pillars of the business: ventures, digital and academy.
Buenos Aires-based studio Empatía were invited to create the identity and packaging for Fff™, a beer brewing company in San Francisco. The brief was entirely open aside from budget restrictions related to the construction of the beer cans themselves. Because of this, the studio had to be smart with their approach as they couldn’t rely on fancy finishes to make the brand stand out in the oversaturated craft beer market. The resulting design features an affordably-printed fluorescent yellow, which vibrantly contrasts with the aluminium cans and other printed materials it’s placed on.
Aumla is a Stockholm-based management consultancy that designs and delivers sustainable health and wellbeing solutions for the modern workplace. They aim to inspire millions of people in Sweden and beyond to be healthier, happier and embrace a new level of consciousness that cherishes generosity, balance and health. These aims are represented in Nash Projects’ identity for the company through a positivity-inspired combination of sun yellow, geometric typography and welcoming negative space. The visual system was designed to be accessible and manageable for Aumla’s in-house design team as they roll out their message globally.