Pretty Purrfect: 6 identities for brands celebrating our pets, from Mythology, Never Now and more

As I’m writing this, my dog (an affectionate little Maltipoo) has attempted to jump up on my lap twice, before changing his mind to clamber onto a windowsill in order to stare defiantly at a group of teenagers. And that’s okay – this weird but delightful experience of witnessing the indecision, the vigilance, the humour, and slight chaos are part and parcel of being a pet owner. All pet owners will understand, there’s nothing quite like it. Understanding the devotion and attentiveness that owners have for their pets (with Millennials now making up the majority of pet owners in the US) many brands are tapping into the evolving perception of the way we prioritise our pets in our lives. Imbued with charm, delight, and the most dramatic pet soap opera stories ever, you’ll be wagging your tail over these identities for pet-focused brands.

Petty Well by Brand Brothers

Cat Person by Mythology

Yonder by Never Now

Wild Pack by Studio DRAMA

Earth Rated by LAYER

déjà by Milk