The Edit: five projects including Company Policy’s identity for gaming payment platform Neon

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.

Gaming payment platform Neon is on a mission to help game developers build better direct relationships with their players, by offering them more choice in how they buy in-game items. The payment partner worked with New York-based design agency Company Policy who built their identity, launch narrative and website. Channelling the spirit of early video game development – where developers would bypass big corporate gatekeeping – the identity references the counterculture spirit and history through eye-catching imagery and colours. 

As part of the typography module on his Masters degree, Reinaldo Camejo created an experimental typeface called Grundtvig. Inspired by Grundtvig’s Church in Copenhagen, the typeface takes several elements of the building’s iconic west facade – the verticality of the structure, the stepped gables contours and the arches present in the doors – as a starting point, which are then reflected in the bold geometry of the font. Accompanying the typeface is a specimen showing the typeface in an editorial context, featuring a bright orange key colour as a nod to the orange tiles of the church. In a similar fashion, the format of the specimen itself is stretched and narrow to reinforce the height of the typeface. 

Klikkenthéke is an online web design catalogue, originally initiated as a side project by Athenian design ateliér Division Binaural in 2017. Aiming to post once a day between Monday and Saturday, it not only provides a source of inspiration but also offers a daily observation of the contemporary web. Web designs are hand-picked, showcasing the best in simplicity, modernity, experimentation and neo-brutalist aesthetics. And to optimally present them, the latest version of the website features a completely rebuilt UI that pays homage to the international typographic style.

Following a tabloid-fueled mental health crisis, UK TV personality Ferne McCann and partner Lorri Haines founded Shoorah; a meditation-based wellbeing app. Based on the advice and resources that the pair themselves received, they ensured that the app – designed for people new to mental wellbeing – provides the tools to improve mental health. London-based branding and design studio GoodHabit helped to carve out an appropriate visual identity – centred around the idea of a ‘new day.’ This concept was brought to life with sunrise and sunset imagery – including gradients paired with calming hues.

In 2022, for the open day at The Hague’s Royal Academy of Art, Studio Jaap Smit was invited to create the identity for the campaign. The catch? He only had one week to create it. To make sure things went smoothly, he enlisted the help of his friend Darien Brito who created a type-animation tool, allowing Smit to create the background visuals for all of the media. From there the designer created vectors from static screenshots to be used as background imagery, whilst the animations themselves could be used for socials. A selection of bold colour pairings correspond to the various styles of animation. In addition, a shape system gives the designs room to include text and information.