Mind, body, and everything in between: 8 considered projects that unpack what ‘health’ means today

According to the World Health Organisation, the definition of ‘health’ is “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.” The meaning is expansive, and, like the branding projects we showcase here, acknowledges the nuances of how we define it in today’s world. We take a closer look at a handful of projects that thoughtfully and tastefully unpack various aspects of this complex, layered subject – from tackling stigmas of mental health to embracing the technical innovations in the worlds of menstruation and fertility.

Puresport by Field of Play

Norsk helsenett by Scandinavian Design Group

Emm by How&How

Mosh by Universal Favourite

Caserne Inn by Caserne

Gaia by Ragged Edge

Jems by Whitman Emorson

The World is in You by Schønning Jart