The Edit: five projects including Super Studio’s shelved yet delicious identity for Dashi Ramen

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.

Located in Trois-Rivieres, Canada, Dashi Ramen is an up-and-coming ramen restaurant that promises excellent ramen to-go. Although not the brand’s ultimate result, Canada-based Super Studio are proud of their identity for the eatery, which seamlessly blends well-known ramen elements with a minimalist yet rich character, effectively conveyed through Pangram Pangram’s PP Gosha Sans typeface. The ingredients used in a classic ramen inspired the distinctive visual elements. For instance, the logotype is accompanied by an illustration of a spiral-shaped Narutomaki fish cake, an indispensable ingredient of the dish, as any ramen enthusiast will tell you. Similarly, the letter ‘S’ in the wordmark is cleverly designed to resemble a noodle, which is stretched in certain cases (such as the imagined store front) for maximum visual impact.

The Summit Foundation is a private family foundation dedicated to promoting the health and well-being of the planet. With the aim to communicate their mission and their three programme areas – achieving gender equality, protecting the earth’s biodiversity and making cities sustainable – via a rebrand and new website, they reached out to Studio Blackburn. The London-based brand and design studio developed a brand image that not only stands out with clarity – demystifying the areas of sustainability, net-zero and human rights – but does so with grace. The central concept, ‘amplified humbleness,’ sparks a bold and elegant visual language, spearheaded by a unique logo lock-up system, and a clean, no-frills typographic approach.

United by a shared devotion to the art of wining and dining, friends James and Tom launched their first bar and restaurant, Bar Heather, located in Byron Bay, Australia. As a ‘wine first’ venue – showcasing the pair’s expertise as sommeliers, makers, and importers of wine – the leading colour of the brand is a fitting burgundy red. The identity and overarching visual system – crafted by Melbourne-based designer Jack Baxter – drew from classic continental elements, reinterpreted with a touch of fun and contemporary flair. Graphic patterns inspired by French textiles and Italian futurist illustrations were incorporated, along with a diverse suite of typefaces. The palette and materiality reflected the inspiration, with off white, rich black, earthy reds, greens, and deep chocolate hues. The project also included a deck of playing cards centred around wine, which doubled up as a customer souvenir. Opting for an eclectic type direction, Baxter selected Founders Grotesque by Klim Type and Archive Mono by Colophon for the brand’s typography. The photographs were shot by Jess Kearney and Saskia Wilson, while the custom typography for the wordmark and the illustrations were all drawn by the designer himself.

An understudy – a notoriously difficult role in theatre – has the duty of memorising the lines, songs, and choreography of a role to be able to perform at short notice in the actor’s absence. Andersonville’s new neighbourhood gathering spot, a theatre, bookstore and coffee shop, named The Understudy, directly pays tribute to the tenacity and hard work of the understudy and all the staff making the magic happen behind the scenes of a production. International creative studio Grip designed the identity for the venue that connects back to the artistry of theatre, while celebrating the community in the arts. The multiplicity of the venue is represented through a diverse selection of typefaces and key colours, from the classical serif of the wordmark, to the friendly contemporary accompanying sans serifs.

Brutine, a tea brand created by a third-generation tea merchant, offers modern consumers a selection of unconventional and unexpected flavour combinations while boasting natural ingredients, antioxidants, and low calorie counts. The packaging and branding, designed by Nessen Co, captures the promise of a healthy beverage with clean white packaging inspired by vintage children’s books. The stippled marker illustrations, which celebrate the unusual, surprising flavour combinations, add to the charm of the vibrant line of teas.