From boxed wine to mezcal, the bar is getting a high-design makeover, and we’re here for it. With consumer trends shifting in the market, brands are looking to redefine our relationship with alcohol, and designers are rising to the challenge. In telling their stories with a degree of authenticity, brands are highlighting the experience of enjoying their drink – rather than just the alcohol – with thoughtfully crafted packaging that seals the deal. Cases in point: Marx Design’s pocketable, jerry can-inspired flasks for Departed Spirits that shrugs off the preciousness of craft spirits, and EO Space’s brand for Shooters Vodka that rekindles the memory of a night-long drinking game in a dorm room. Here, we have selected a few of our favourite projects for your viewing pleasure. Salud!