Harrison Fun brands Les Enfants, using 14 colours to represent the studio’s 14 video directors
Les Enfants is a Montreal-based creative studio that produces and designs commercial ads for television. They operate as a collective of 14 directors, with each available to hire individually or as part of a wider team.
The studio’s visual identity, by local agency Harrison Fun, reflects their idiosyncratic way of working with a palette of 14 1970s-inspired colours and an uppercase application of Hoefler&Co’s distinctive, ‘functionalist’ sans serif Isotope. The typeface was designed to feel both purposeful and luxurious, which as a result, gives the identity a strong and memorable presence.
The stacked wordmark was created using the negative space found in Isotype’s capital ‘E’, allowing the two to work harmoniously together thanks to their married proportions. A coloured and geometric pattern, that once again plays with the negative and positive space of the ‘E’, offers an energetic and playful contrast to the identity’s more straightforward typographic executions.