The Brand Identity

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Every day, our inbox overflows with interesting and inspiring projects from all over the world. To make sure more of them receive the attention they deserve, we have THE INBOX, a collection of five of the best projects, every week. If you are interested in sending us your work, download our submission guidelines from our Information page.

Born from a desire to do things differently to the often manipulative beauty industry, New York-based skincare brand August encourage self-care through their line of unisex repair serums. By using proven, trustworthy ingredients and formulas, they aim to remove the hassle from your skincare routine, allowing you “the headspace and sanity to focus on what really matters in life”.

With that in mind, Berlin-based brand designer Carla Palette devised August’s identity and packaging to be clean, good-hearted and trend-conscious. Through a direct approach that places everything on the surface, from ingredients to empowering messaging, her work for the brand exudes experience and confidence while remaining approachable and personable.

DK TALKIES is a production house in Bangalore, India that works across film production, feature films, ad films, web series, digital films, music videos and print. Briefed not to play it too safe, Oslo and Poznań-based studio HUGMUN created a dynamic identity system built around their seven areas of work. The uppercase logotype, set in NEW LETTERS’ expanded sans serif Rois, dominates proceedings by filling the width of the canvas, creating an assertive presence for the brand. The supporting typography provides a challenging, high-contrast to the logotype through the purely italic use of Commercial Type’s Schnyder.

By replacing meat with locally-produced insect proteins, French pet food brand Tomojo offers an alternative to convention that not only provides a healthier and more traceable diet for cats and dogs but also uses far fewer natural resources. Since launching, they’ve been commended for their innovative approach both locally and globally by the likes of Elle, RTL and Petmarket.

Paris-based studio Fire Work’s identity for Tomojo is packed with whimsical and vibrant joy. The packaging is dominated by a series of beautifully crafted pet personas, which the studio explains were “inspired by Japanese packaging” as they “often use small characters to illustrate the product instead of a picture”. Adding another layer of playfulness is the logotype, which mirrors the squirming movements of insects as well a wagging tail through its topsy-turvy arrangement.

Having worked with UNICEF, Outland Denim and more, Cambodia production company TURREN know how to craft authentic films with distinctive storytelling and an unfiltered attitude. Tasked with redesigning their identity to reflect better who they are, Phnom Penh-based studio Anagata developed a flexible typographic system that highlights their diverse and ever-evolving approach to film making. They designed a custom typeface, Turren Display, which, when used for the brand name, appears full width on every application to mirror the aspect ratio of a traditional movie screen. Its exaggerated traps and counters cut through any effect, background colour or image, making sure it’s consistently legible across a broad range of mediums.

Located at the historic Stephen Girard Building in Philidelphia, The Wayward is an American Brasserie that serves up classic local dishes with a French bistro-inspired twist. Inspired by Stephen Girard’s 18th-century journey that saw him transform from French sailor in Bordeaux to NYC business mogul, Philidelphia-based creative agency Cohere designed a multi-faceted identity for the eatery that draws on both French and American culture.

They worked closely with local artist Kelly Gillin-Schwartz to develop a series of hand-drawn illustrations. At their core is the quirky character of ‘Mr. Wayward’, who Cohere explains is a “dapper man with a penchant for hard work and craftsmanship”. He’s accompanied by drawings of food, drinks, buildings and more, which all come together to embody the inspiring story of Stephen Girard. The accompanying typography possesses a plethora of character in its own right too, fluidly appearing in a multitude of lockups and arrangements to portray a contemporary take on the warmly familiar 18th century aesthetic.

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Unifikat Studio creates...