The Edit: five new projects including Goodparts by ABD
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Aiming to do away with taboo clichés in favour of encouraging an open, healthy sex life, Goodparts is US-made aloe-based lubricant brand that’s bridging the gap between sex and personal care. Taking on the challenge of devising its visual identity and packaging, New York-based creative collective ABD (Associates By Design) focused on making sexual products appealing to men of all kinds without feeling corny, clinical or feminine. The resulting design takes cues from contemporary skincare, sports and streetwear brands, combining clean canvases with witty copywriting and a straightforward graphic approach. The contrasting colour palette seeks to complement the multitude of dynamics that exist between different sexual partners, with some preferring a moodier, quiet atmosphere while others opt for fast-paced vibrant passion.
Established in 2013, Kick Game is a London-based luxury sneaker and apparel retailer with goals to be the number one destination in the world for rare and sold out items. Their visual identity from Lisbon-based agency How & How aims to appeal to the 20 to 30 year old aspiring sneakerheads that will soon make up 60% of the global luxury market; combining stripped-back purity with quirky typography and iconography in order to do so. Based on the French term ‘avant-garde’, which translates to mean ‘vanguard’ – people and ideas that are ahead of their time – How & How developed a core concept of ‘the art of kicks’. As a result, visuals emphasise the sneakers themselves, glorifying their colours, textures and detailing through sharp, oversized photography and sweeping motion.
NOLA Organic is a Berlin-based skincare company that invites users of traditional brands to switch to a natural and sustainable approach. Made solely with certified organic ingredients, all of their products are entirely vegan and cruelty-free. Aiming to reflect those qualities, Melbourne-based studio Univers have devised NOLA Organic’s packaging to inject stillness and tranquillity into our hectic everyday lives. Their reductive approach strips away any clutter, which Univers explain “invites the user to create a personal relationship with the product and leaves the main focus on the skin itself.”
Based in Montreal, mora simplifies the process of creating and sending formal notices for the collection of unpaid debts through a forward-thinking, user-friendly digital tool. Hoping to make their affordable services appeal to the city’s masses, they sought a rebrand from Mexican graphic designer Sául Osuna. In response to making the legal process easy and fair, his approach focuses on an abstract reinterpretation of the cliché scale illustration that appears with a quick Google search for ‘law logo’. The wordmark follows in the stead of the symbol, adopting a custom drawn geometric form representative of the simplicity offered by the company’s digital software.
Launched in memory of architectural pioneer Alan Davidson, The Davidson Prize is an annual commemoration of innovative concepts that imaginatively rethink the design of the contemporary home. Each year will adopt a different theme, with 2021’s inaugural edition based on ‘Home/Work – A New Future’ in response to working from home amid COVID-19. Commissioned to create The Davidson Prize’s identity for its first year and beyond, London-based consultancy DNCO chose to blend the visual cues of turning on a spotlight with architectural geometry. As a result, the identity conveys the synergies between architecture, technology and communication that were so inspirational in Davidson’s work and vision.
ABD Creative Office