The Edit: five projects including Ingrid Picanyol’s campaign for Torelló Mountain Film Festival
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Torelló Mountain Film Festival partnered with Ingrid Picanyol Studio to concept and design the launch campaign for its 2022 show, guided by the theme ‘Mongolia.’ Inspired by the theme, the Barcelona-based creative practice explored the effect of climate change on Mongolia’s nomadic shepherds, bringing to light how their inability to predict the weather’s movements has led them to move to suburban, poverty-stricken spaces. Here, these shepherds find not only their health affected by the polluted environment but face prejudice in attempting to socially integrate, from finding work to entering their children into education. Hoping to raise awareness of the issue, Picanyol’s ‘A Death Foretold’ highlights how the Mongolian shepherds represent the wider world around them, a microcosm of climate change’s impact; reflecting as such through 3D-rendered epitaphs, celebrating the demise of work – from the world’s last blade of grass to the final gesture of hospitality.
A decade following its initial release, Milieu Grotesque have refreshed and reinvigorated their premiere serif, Boutique, partnering with Zagreb-based printers Lunch Press and visual artist Appear Offline to mark the occasion. Resulting in a captivating limited edition, screen-printed poster. Signed and numbered, the print in question showcases the Lisbon-based type foundry’s high-contrast serif in a new light, championing its expansion into three optical variations, greater weights and striking italics. Reflecting Boutique’s analogue tactility, the poster features a deep, iridescent black print applied onto Europapier Mirror Gloss paper – a tone similarly examined through Appear Offline’s renowned exploration of typographic and calligraphic form.
Internationally-operating creatives Classmate Studio, with bases in Helsinki, Budapest and Glasgow, have created the sketchbook publication for Budapester Architects, BIVAK. Titled Manual Thinking, the book is divided into three chapters, each denoting an individual process, featuring a plethora of project and workshop materials from BIVAK’s extensive archives. Channelling the architect’s forward-thinking practice, Classmate Studio were experimental in their approach to Manual Thinking’s design, embracing the rough-and-ready aesthetic of the team’s sketchbooks, as well as the iterative, candid conceptual philosophy behind BIVAK’s process. As a result, the book welcomes a human, honest and earnest tone, captured through Classmate Studio’s elementary typographic applications – modestly breaking its rigid grid system – quiet moments of hand-rendered scribbles and the publication’s satisfying, practical binding.
From Collingwood, Australia, design studio Standard Projects have developed the comprehensive identity for technology company Programa, a management tool for interior designers and architects that allows professionals to effortlessly organise projects in a single, accessible digital space. By reducing the organisational stress and faff of typical management practices, Programa offers its audience more time for creative thinking – a notion Standard Projects carried across its concept and aesthetic. Resulting in a stark modernist visual language, Programa’s creative output balances the tool’s pragmatic nature whilst embracing the artistry of its context – conveying clarity, precision and prestige.
Led by A2-TYPE’s rounded sans serif Boing, the identity for holiday rental startup Overmoon, designed by international branding agency Mucho, is a relaxed, joyful and playful approach to accessible design, balancing a child-like enthusiasm and professional precision in its execution. Embracing the joy innate to holiday-making, the brand’s use of supportive, subdued hues, elementary editorial layouts and its smile-inspired, moonlike logomark make for an undeniably friendly identity – bringing an unpretentious candour to the expected aesthetics of holiday rentals.
Milieu Grotesque and Appear Offline