The Edit: five projects including Grávita’s bold identity system for the Spanish football league

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.

Since the 1980s, Spanish football league LALIGA has been one of the most powerful and well-known sporting competitions on the planet, as well as an economic driving force in Spain. Its dynamic identity, crafted by Grávita, strives to adapt to a new era of sports engagement – one where new generations are seeking multi-screen experiences. Fans who have disconnected from more traditional sports, instead looking to become players themselves. As part of the project, Grávita transformed LaLiga into LALIGA – turning it into a brand, rather than a competition descriptor – with a fitting new wordmark. To connect with this new generation, the Madrid-based creative studio created a flag as an expression of pride to unify fans. 

In Puerto Rico, the phrase ‘Wepa!’ – an exclamation meaning ‘wow!’ or ‘awesome!’ – is yelled with pride and joy. Barcelona-based creative director Ingrid Picanyol’s graphic identity and packaging design is a communication of this feeling, accentuated with a bright yellow and red inspired by traditional Puerto Rican coffee sachets. In contrast to common preconceptions of Puerto Rico – beaches, palm trees and the sea – the island is in fact mostly covered in dense tropical rainforest.

What began as a group of friends sharing drinks and pressing cider steadily grew into a small-batch cider brewery, with a passion for sharing homegrown craft cider. Working with Toronto-based independent graphic designer and illustrator Steven Tachauer, Rise & Ruin’s flexible identity showcases the quality and precision of the product whilst conveying the warm, unconventional and familiar spirit of the company. Earthy visual elements – from the colour palette to the illustrations – draw from the imagery of the multi-generational orchard in Elgin County, Ontario. Completing the look is a custom illustrative heritage mark, crafted to symbolise the cycle of growth and decay whilst also serving as a seal of authenticity. 

Owned by Chef Aaron Shalev, ToTo is a beloved restaurant in Tel Aviv with a reputation for its influence on the Israeli culinary scene. Located in the Museum Tower, the 500sqm restaurant and café re-opened with an eye-catching new look designed by Ark Visual, who drew inspiration from the building’s interior devised by Studio Mu. This includes a dynamic bespoke ToTo typeface designed by Ark’s Hagar Erez alongside Bogidar Mascarenas. With three sets of uppercase and lowercase glyphs, the typeface was carefully crafted to reflect ToTo’s core values; movement, sharpness, heritage, raw materials and method.

When devising the rebrand of luxury villa holiday provider The Thinking Traveller, London-based studio Without were keen to avoid the typical vocabulary of ‘luxury’ travel, such as sweeping statements and superfluous estate agent speak. As a result, they have repositioned The Thinking Traveller as the ‘keyholder to places with soul’ and communicated this not only through a reimagined brand language, but also through a new photographic art direction. Working with photographer Lavinia Cernau, Without introduced emotive imagery focusing on the sensations of a holiday escape; the idyllic blue skies and waters of a day at the beach, to the more subdued serenity of a sunset. This is accompanied by a typographic direction that blends elegance with nostalgia, drawing from The Thinking Traveller’s connection to the Mediterranean — the grand, cinematic serifs of Pangram Pangram's Editorial New are paired with Klim Type Foundry’s Founders Grotesk Text.