The Edit: five projects including Maxim Aksenov and Evgeniya Dyupina’s website for Ukrainian zoos

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.

Ukrainian zoos are closed because of the war started by Putin, but while people are unable to visit them, there is a way to raise money to feed the animals. Graphic designer and art director Maxim Aksenov and illustrator Evgeniya Dyupina teamed up to make a site that allows users to donate to several Ukrainian zoos. With the help of website builder Readymag, and a cheap domain, the website had a foundation. “We had lots of support from zoos, shelters and a very different range of people across the web. Special thanks to Angry Agency from Kyiv which also did a huge job of collecting information,” Aksenov adds. From there, the aim was to make a suitable and effective design as fast as possible.

The colour palette begins with the Ukrainian flag colours, then extends to include a wider range of hues, to emphasise the wide range of real animals and people behind them. For the type, simple and clear was the way to go with a versatile sans serif. “Ivan Tsanko gave us open access to all of his fonts for anti-military designs, so I had great fonts to use with no licence stuff I needed to care about.” 

Wine vendor Le Petit Ballon offers a monthly subscription service, in which they showcase an array of wines, personalised to subscribers’ tastes. Every summer, rosé – a drink affiliated with the season – is always a crowd favourite. Looking to capture a new audience for the summer season with the release of Batti Batti 2022, they invited Barcelona-based studio Atipus to communicate the fruity, floral and easy-to-drink nature of the wine through a modern and fresh label design (and one that would set a framework for future editions). Channelling bright and breezy sunny days, Atipus opted for a gradient reminiscent of sunrises and sunsets in summer, combined with typography that recalls classic French wines. The name Batti Batti is at the forefront of the design, a provençal expression that alludes to the heartbeat when meeting someone again. What a perfect way to think about summer! 🙂

London-based creative studio Egg Agency partnered with Merus Capital, an innovative, technology-centric VC firm in Palo Alto to build its identity, design system and website. The resulting solution keeps things simple with a type-led and contemporary look built around Dinamo’s crystal-clear sans serif ABC Monument Grotesk. In a similar manner, the colour palette blends neutral off-white and grey hues with deeper purples and reds, providing a burst of colour. 

LECTURES/22 is the annual event that Cassini AG organises for all of its subsidiaries. It is about the interdisciplinary exchange between all departments such as consultants, software developers and HR managers. For the first time ever, the 2022 event took place at six locations across Germany as lectures from two main stages were streamed to the other four locations. This division and distance became the starting point for the identity of the event, leading to the theme of ‘Put Your Heads In The Cloud.’ Frankfurt-based design studio HalloBasis focused on ‘clouds’ as the wider visual language and then delved into the many interpretations, meanings, and nuances of the word. As part of the captivating look, the studio designed a variety of abstract forms, symbolising thoughts and expertise, that collide and exchange ideas and energy. These are also brought to life within the event space itself; with the studio providing atmospheric animations as well as designs for the stages. 

The housing market isn’t easy to navigate at the best of times; competitive and stressful, winners versus losers. Hoping to make things a bit easier, flyp is a new-generation disruptor rebuilding the property market from the ground up. International studio How&How were approached to create a strategic position, identity and website as dynamic, agile and colourful as flyp’s offering. With their devised concept – ‘Flip the System’ – they have introduced a playful and tongue-in-cheek visual language that, very literally, flips things on its head. For one, flyp’s logo is literally an upside-down house. The rest of the brand is as equally optimistic and inviting, with an expressive series of typefaces and a colour palette which draws from vibrant house facades.